Reputation management is the deliberate process of influencing public perception of a company or individual.
It involves continuously monitoring what is being discussed about you on the internet.
The primary aim is to highlight positive information and mitigate any negative feedback or reviews.
This often includes responding to online reviews on various platforms.
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A vital part is optimizing search engine results for relevant search terms.
Effective ORM helps build credibility and safeguard a positive brand image.
Ultimately, it is an crucial strategy for any modern organization or public figure.